Qualitative Research Manager, Doxa
Clara Salmeri has nearly 20 years of experience as a qualitative marketing research manager. Her main current interests focus on contributing to companies’ success using research as a strategic tool coping with emerging trends and technologies, in response to the ever changing commercial environment. Clara worked on several global brands and many new product launches at a global and local level. She is fond of experimenting with innovative methodologies and techniques that facilitate effective and rapid go-to-market decisions and specialises in the provision of actionable insight. Clara is a frequent speaker in industry conferences and public events.