Christoph Welter,
Point-Blank International

Managing Partner, Point-Blank International

Christoph Welter is Managing Director at Point-Blank International. With his background in sociology he is a passionate champion for the importance of understanding the social context of ‚consumer behaviour‘. Heading up the development of new tools at Point-Blank, he is a firm believer in the combination of research and design techniques to help brands chart a successful future course.


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