Carol Frer, Volkswagen Group Future Center Europe

UX Design Research

Senior UX Design Researcher at Volkswagen Group Future Center Europe.
Expert in marketing, user experience and innovation, Carol has worked for several years in research agencies, before moving client-side.
Fascinated by the positive impact of technology improving people’s lives, she decided to join the Volkswagen Future Centre Europe, where a highly creative multidisciplinary team develops concepts to address challenges and opportunities posed by the mobility of the future. In her role at the Future Center Carol acts as advocate for the user, ensuring their present and future needs are catered for during the design process, to guarantee meaningful experiences and humanise automation.


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