Founder and Managing Partner
A twenty plus year marketing and advertising professional, Cairo has been based in Tokyo for the past 10 years. Prior to the founding of relativ*, he led the Japan office of DDB, led Strategy and Data teams at RAPP-New York focused on quantitative and qualitative insights. Prior to joining Rapp, Cairo worked at American Express delivering on consumer behavioral insights. His client experience includes: Mercedes Benz, ExxonMobil, McDonalds, Unilever, 711, Johnson and Johnson, Novartis, Merck, Verizon, HBO and many others.