Annie Melnic, Adidas Head of Consumer Insights
After 15 years developing digital products and growing customer bases for internet companies in London, Copenhagen and Bucharest, Annie joined the adidas Digital Analytics team in 2016. While evolving the social media performance framework she has developed a qualitative analytics toolkit. Now, aiming to accelerate the growth of adidas Terrex, she has digitized consumer insights for the Outdoor business unit. This fits well with her passion for innovation and sports, which she practices whenever time allows.