Angad is the co-founder and head of product at Quilt.AI – a technology firm aimed at enabling scale understanding and empathy between organizations/ institutions and the billions of people on the planet. Companies including Amazon, Target, J&J and DBS along with Non-profits including the World Bank, UNICEF, Girl Effect and Bill &Melinda Gates Foundation leverage Quilt to better understand and connect with their customers. Angad has completed his PhD and MA from SOAS, the University of London. His academic interests are critical anthropology, Lacanian psychoanalysis and post-structuralism. His thesis was on the relationship between fear and society, with a focus on the entire spectrum of social phenomenon – crime scenes, police and crime reporting, advertising production and censorship, digital surveillance and panics. During his time in the UK, he taught cultural studies to university graduates at UCA Leeds, conducted phenomenological research for an international theatre festival, as well as edited a set of academic essays on the media in the region. Post his PhD, he worked with policing and security research, finally finding his way into the formal Market Research industry. He started his entrepreneurial journey in 2011, focusing on building out India’s only digital cultural research and OSINT firm – using internet data to conduct cultural and corporate research. Quilt was founded in 2018.