Andriy SyerovAndrey has more than 12 years of experience at Market Research area. Having sociological background he has started his career from Quantitative departments of research agencies (UMG, Ipsos). And then moved on Client’s side to Kraft Foods Ukraine and later SAB Miller / Efes Ukraine.
Now at Nestle Ukraine heading one of the biggest research departments in the country which provides Insights for 20+ different categories including Coffee & Baby nutrition, Chocolate & PET food, Sauces & Instant products.
Initially was an ambassador of Quantitative approaches, however being on Client’s side has discovered beauty of observations and ethnographies.