Aliya Mirza, Sky Insight Lead Sky Labs
Aliya is an anthropologist and innovation researcher at Sky, formerly at Ipsos MORI. She has helped Fortune 500 businesses, NGOs, and government agencies to innovate, using ethnographic data to feed into the development of new products, strategies, and campaigns. Her work involves learning about cultural differences, unexpected behaviours, and unmet needs across a range of sectors including media and technology. Recent projects have included exploring social interactions between humans and AI and predicting what life will be like in cities in 2030.