Consumer Insight Manager
Consumer & market insights expert, researcher & psychologist with practical experience gained in both top research agencies and largest FMCG companies. My competences were built during qual and quant studies run for clients from such industries as FMCG, banking, insurance and services.
Experience on client side comes from Nestle and Coca-Cola, where currently I manage whole marketing research area.
Professionally, on everyday basis, I make sure that consumer and shopper perspective is considered while preparing brand strategies, running marketing activities or working on channels approach.