Using qualitative research to better understand a changing audience at F1

  • Highlighting the important role of Qual at Formula 1
  • Engaging with fans through old and newly launched online communities
  • Running online and real-life focus groups to identify missing services
  • Introducing several projects to understand more about fans segments and also measure interest in F1 TV

Location: Main Room Date: May 16, 2019 Time: 9:40 am - 10:10 am David Bailey, Formula 1