Interactive Presentation : The union of senses – Moving beyond verbalisation, and implicit associations

  • Understanding how the body of knowledge, perceptions and emotions that consumers build about their environment are based on information received via their senses
  • Exploring how qualitative research can come closer to consumers’ reality by focusing more on the sensorial way in which they experience the world
  • Using the UoS to deliver concrete, actionable and detailed sensorial information congruent with consumers’ perception

Laure Payen, Research Director, Haystack

Location: Main Room Date: February 16, 2017 Time: 3:40 pm - 4:10 pm Laure Payen, Haystack