Revolutionising non-verbal Qualitative consumer investigation about flavours with a new smelling technology
Flavour is essential in consumer food choice and therefore a key attention focus for Food & Beverage manufacturers innovation and communication. However, Qualitative research in the area of flavour is confronted to the large limitations of the consumers to express themselves in flavour language.
- Overcoming the challenges of often imperfect, personal and culturally challenge verbal descriptions of flavour
- Developing an aroma synthesizer to help researchers have meaningful consumer investigation about flavour by breaking the barrier of language both from a sensory and cultural manner
- Discussing how this new technology helped defining the next Fruit flavours for kids beverage (Juice and Juice Drinks) in 7 countries across Europe, Africa and Middle East in a large scale qual study