Reconnecting to the future – Safaricom’s journey in understanding, engaging and winning back young customers

  • Using culture code methodology to understand the different meanings young people unconsciously assign to things and ideas
  • Exploring how Safaricom capitalized on the findings to drive relevance with young customers
  • The conceptualization and success of Blaze – how Safaricom now speaks, empowers and delivers youth-specific products

Milcah Asamba, Manager – Research & Insights, Kantar TNS East Africa

Andrew Riungu, Consumer Segments Research Manager, Safaricom Limited

Location: Main Room Date: February 15, 2017 Time: 4:00 pm - 4:30 pm Milcah Asamba, Kantar TNS East Africa Andrew Riungu, Safaricom Limited