Using online ethnographic tools to understand the behavior of consumers in South Korea, Japan and China

  • Exploring the use of cultural guides in understanding these markets
  • Developing new products, optimizing communication materials and inspiring colleagues all over the world to think more globally
  • Sharing details on the approach, the insights gathered and how we implemented it in our organization

Marieke Koningen, Global Consumer Insights Manager, Dorel Juvenile

Emma Bellamy, Innovation Designer, Dorel Juvenile

Joanna Brassett, Director & Co-founder, Studio INTO

Location: Main Room Date: February 15, 2017 Time: 4:30 pm - 5:00 pm Marieke Koningen, Dorel Juvenile Emma Bellamy, Dorel Juvenile Joanna Brassett, Studio INTO