Humour is ubiquitous but hard to get right: How does one research a joke?

  • Combining consumer investigation and a semiotic decoding, to create a framework that will help navigate the complex space of humour
  • Using persona, imagery, narratives, exposition and overall moods/ themes to understand what constituted humour
  • Creating a framework for the usage of humour, or any other emotional device, for brand storytelling

Location: Main Room Date: May 15, 2019 Time: 4:45 pm - 5:15 pm Radhika Venkatarayan, Karvy Insights Prasunika Priyadarshini, Karvy Insights