Fusing different narrative voices: How innovative Storytelling helped rejuvenate an over 100 years old spirits brand

  • Setting up a 5 stage storytelling approach to replace the classic segmentation and driver/barrier analysis
  • Combining semiotics, social media analysis and storytelling workshops
  • Using story activation workshops to crystallise the brand essence, key messages and create initial activation plans

Location: Main Room Date: May 16, 2019 Time: 2:15 pm - 2:45 pm Sven Arn, Happy Thinking People Juliette Margerand, Pernod