Drivers of choice –Understanding what motivates consumer behaviour

  • Creating a link between product attributes (as assessed by consumers), perceived benefits and risks (‘consequences’)
  • Understanding how this is related to peoples’ values and beliefs
  • Using online follow-up survey to validate some of these findings in terms of the population and through socio-demographic segment

Dr. Sophie Hieke, Head of Consumer Insights, European Food Information Council

Location: Main Room Date: February 15, 2017 Time: 2:30 pm - 3:00 pm Dr. Sophie Hieke, European Food Information Council