Dive deeper with virtual reality! New technology, new qual?

Virtual reality opens completely new opportunities for qualitative research. Thereby consumer immersion turns into a double one allowing the researcher to immerse into the consumer’s world and activity and the consumer to immerse into experimental contexts and thereby expressing the own behavior in configurable close-to-real surroundings.

  • Explore the opportunities and limits of the new technology
  • Identify ways to develop an even deeper and more versatile understanding through technology

Location: Main Room Date: February 15, 2017 Time: 10:15 am - 10:45 am Sabine Thermann, GIM