Deconstructing the mindset of youth by combining qualitative research and semiotics

  • Developing a more pragmatic philosophy of research to enable decision making and respond to competition
  • Adhering to the tenets of mixed methodology by fulfilling the principles of complementarity, triangulation and generalizability
  • Mixed method approach; bringing together online blogging, multi-session workshops and semiotic analysis

Shubhabrata Roy, Founder Director and CEO, Purple Audacity Research & Innovation

Nilakshi Sengupta, AGM Marketing & Head Consumer and Business Insights, Pernod Ricard India

Location: Main Room Date: February 15, 2017 Time: 12:15 pm - 12:45 pm Shubhabrata Roy, Purple Audacity Research & Innovation Nilakshi Sengupta, Pernod Ricard India