Creating a multi-country, dual-stage qualitative research to understand attitudes and behaviour to travel in the APAC region

  • Setting up a global operations team involving client, lead agency and local partners
  • Merging together findings from a combination of online communities, IDIs and focus groups as well as connecting the dots with internal market and consumer data
  • Sharing results and examples from findings across APAC and how to ‘land’ this in a data-driven organisation

Location: Main Room Date: May 16, 2019 Time: 11:30 am - 12:00 pm Katie Mitchell, The Leading Edge Jennifer Summers, Booking.com