Artificial Intelligence in Market Research – Discussing 2 case studies

  • Using predictive analysis to proactively manage member disengagement
  • Combating member disengagement by understanding the inherent drivers though the analysis of participants’ posting behavior and frequency
  • Walking the fine line of community management: allowing for a certain degree of swearing or bad language while being vigilant towards anger and rants

Location: Main Room Date: February 16, 2017 Time: 12:30 pm - 1:00 pm Steven Debaere, InSites Consulting Tom De Ruyck, InSites Consulting