Achieving significant additional outcomes in qualitative market research through the use of neuromarketing technology

  • Using innovative neuromarketing technology (with EEG, GSR, heart activity BPV, accelerometer) and reveal beyond the conscious level
  • Fully incorporating emotional, cognitive and behavioural indicators through neuromarketing in addition to classic qualitative enabling techniques
  • Exploring the significant added value provided to market research in terms ofanalysis of reactions to brand/product advertising (journal and TV) and product descriptions/target product profiles

Location: Date: February 15, 2017 Time: 9:45 am - 10:15 am Christine Mai, AplusA Hannele Duval, AplusA