Head of Insights
Piotr Przerwa is a Marketing Research and Business Strategy professional who translates shopper and
consumer knowledge into actionable plans that develop business. He managed marketing researches in
several FMCG categories and practically in all retail channels, but what is more important he turns
knowledge into practice.
He build his experience in roles related to Category Management and Insights. Before starting his work in
FMCG industry he was working at dunnhumby as a consultant supporting Tesco and major manufacturers
on projects in Poland, Czech Republic, Hungary and Turkey.
In Coca-Cola HBC he is leading Insights Department.