Nilakshi Sengupta, Pernod Ricard India AGM Marketing – Head Consumer & Market Insights
Nilakshi is a marketing professional with nearly two decades of experience in the fields of marketing research, brand management and consumer insights across leading organizations. With a background in Mathematics, Economics and Marketing she believes in combining the power of multiple social disciplines with pragmatism of business and marketing to build powerful brands which connect strongly with people. While fundamentally a numbers driven person, a strong foundation in qualitative research during her early professional years gives her the edge on being able to integrate multiple sources of insights. She specializes in the area of brands and communication largely in the food and beverages business. An avid traveler and keen observer of cultures, she uses her personal experiences with the rigor of structured consumer insights to deliver actionable strategies for the business.