Consumer Segments Research Manager
Andrew is ecstatic about brands & the impact they have on society. For over eight years, Andrew has been at the forefront of understanding
consumer behavior & helping brands bridge emotional connections with their consumers. He has worked with a number of exciting brands in Australia & in Africa, & helped marketing directors & brand managers, get closer to their consumers, & consumers get the most out of their experience with the brand. Andrew enjoys both the art and science of marketing and it’s this passion that saw him transition from agency to client side.
At Safaricom, Kenya’s largest mobile network operator and the largest company in East & Central, Andrew is tasked with managing research for the various consumer segments. Part of his role entails offering strategic advice, powered by consumer insight, to drive the growth and retention agenda of Safricom’s key consumer segments. Andrew has been able to utilize his skills in market research and experience attained working across many industries, to help Safaricom create meaningful difference to its consumers by transforming lives, and aiding in brand growth. He is a qualie at heart, and a whisky aficionado.